Bob's Quality Meats had the reputation. It didn't have the infrastructure to back it up. There was no real system, just habits and history held together by familiarity. The work was to change that without killing what made Bob's worth saving in the first place.
The result is an identity built to travel. From packaging to food truck to bus shelter, every touchpoint runs on the same logic, so the brand stays confident and consistent no matter how far it gets from the original storefront.
Bob's Quality Meats had the reputation. It didn't have the infrastructure to back it up. There was no real system, just habits and history held together by familiarity. The work was to change that without killing what made Bob's worth saving in the first place.
The result is an identity built to travel. From packaging to food truck to bus shelter, every touchpoint runs on the same logic, so the brand stays confident and consistent no matter how far it gets from the original storefront.
Bob’s Quality Meats was ready to expand beyond its original storefront, but its brand was not built to scale. The objective was to develop a cohesive identity system that could operate consistently across retail, mobile, packaging, and out-of-home environments. Every touchpoint was designed to balance clarity, flexibility, and durability, ensuring the brand performs as effectively on a food truck or bus shelter as it does inside the shop.
NOW SERVING NUMBER 75
NOW SERVING NUMBER 75
